About

ABOUT SIMORRA

Simorra was born in 1978 by the hand of Javier Simorra, who learns the trade directly from his father, a Barcelona designer ex officio and passion for opera.

"PERFECTIONIST HAND, FIRM STROKE AND RESTLESS LOOK."

Javier Simorra decides to create at the end of the 70s a fashion proposal that an elegant gesture and the level of detail of the sewing he learned at home, with a way of making more current and close to the prêt-à-porter of the moment.

In 2016, the brand enters a new modernization stage with the incorporation of the Dimas family. Of extensive textile trajectory, the family group begins an update process that, as Javier Simorra did at the time, focuses mainly on innovating from the creation process, thus giving the main prominence to the materials.

« THE NEW SIMORRA PUTS THE FABRIC IN THE DESIGN CENTER AND UNDERSTANDS THE MATERIAL AS A VEHICLE OF CREATIVE EXPRESSION TO COMMUNICATE MESSAGES AND EMOTIONS. "

It is the material and its potential to transmit emotions, which gives shape and gives depth to a contemporary and transgenerational design that knows how to merge the traditional with the new trends to add forces.

SIMORRA WORLD

ART & ARTISANS

Simorra looks at life curious in search of different forms of aesthetic expression that help us to tell reality in a stimulating way: exploring its limits, admiring its beauty and collaborating with creatives from all areas to offer in a propective way, real solutions of added value.